Data Collection Policy
Last updated: January 2026
Groombar (operated by NPM Franchising LLC, "we," "us," or "our") is committed to transparency in how we collect, use, and share your personal data. This Data Collection Policy supplements our Privacy Policy and is designed to address your rights under applicable U.S. state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Texas Data Privacy and Security Act (TDPSA), the Florida Digital Bill of Rights (FDBR), the Utah Consumer Privacy Act (UCPA), and similar laws enacted across the United States.
What Data We Collect
We may collect the following categories of personal data when you use our website, book grooming appointments, or interact with our services:
| Category | Examples | Collected? |
|---|---|---|
| Identifiers | Name, email address, phone number, mailing address, IP address | Yes |
| Pet Information | Pet name, breed, age, grooming history, health notes | Yes |
| Commercial Information | Grooming services purchased, appointment history | Yes |
| Internet / Network Activity | Browser type, pages visited, time on site, referring URLs | Yes |
| Geolocation Data | General location derived from IP address | Yes |
| Communications | Messages sent via contact forms, SMS opt-ins, email inquiries | Yes |
| Sensitive Personal Data | None collected intentionally | No |
| Financial / Payment Data | Collected and processed by our payment processor only — we do not store card data | Processor only |
How We Collect Data
We collect personal data through the following methods:
- Directly from you — when you book an appointment, fill out a contact form, sign up for SMS or email communications, or visit one of our salon locations.
- Automatically — via cookies, web beacons, pixel tags, and similar tracking technologies when you browse our website.
- From third parties — such as our booking platform, advertising partners, or analytics providers, in accordance with their own privacy policies.
How We Use Your Data
We use the personal data we collect for the following business purposes:
- Scheduling and managing grooming appointments
- Sending appointment reminders, follow-up messages, and service updates
- Responding to your inquiries and customer support requests
- Sending promotional offers, newsletters, and marketing communications (where you have opted in)
- Improving our website, services, and customer experience
- Analyzing usage trends and website performance via analytics tools
- Complying with legal obligations and enforcing our terms
- Preventing fraud and maintaining the security of our systems
How We Share Your Data
We do not sell your personal data to third parties. We may share your data with the following categories of service providers who assist us in operating our business:
- Booking & scheduling platforms — to manage your grooming appointments
- Email & SMS marketing providers — to send communications you have opted into
- Analytics providers — such as Google Analytics, to understand website usage
- Advertising platforms — for re-targeting and digital advertising campaigns
- Payment processors — to securely handle transactions (we do not store payment card data)
- Legal and compliance parties — when required by law or to protect our legal rights
All third-party service providers are contractually required to use your data only as directed by us and in accordance with applicable privacy laws.
Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our website. These may include:
- Essential cookies — required for the website to function properly
- Analytics cookies — to measure how visitors use our site
- Advertising cookies — to deliver relevant ads and measure campaign effectiveness
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.
Data Retention
We retain personal data for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.
Your Privacy Rights
Depending on your state of residence, you may have the following rights with respect to your personal data:
Right to Know / Access
You have the right to request information about the categories and specific pieces of personal data we have collected about you, the sources of that data, the purposes for which it is used, and the third parties with whom it is shared.
Right to Delete
You have the right to request that we delete personal data we have collected about you, subject to certain exceptions (e.g., data needed to complete a transaction or comply with a legal obligation).
Right to Correct
You have the right to request that we correct inaccurate personal data we hold about you.
Right to Opt Out of Sale or Sharing
We do not sell your personal data. However, certain disclosures to advertising partners may qualify as "sharing" under some state laws. You may opt out by contacting us directly.
Right to Limit Use of Sensitive Data
We do not intentionally collect sensitive personal data. If sensitive data is inadvertently collected, you may request that we limit its use.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights. You will not receive a different level of service or be charged a different price as a result of exercising your rights.
Right to Appeal (select states)
If we deny your privacy request, you may have the right to appeal our decision. Instructions for submitting an appeal will be provided in our response to your original request.
State-Specific Disclosures
California (CCPA / CPRA)
California residents have additional rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act. We do not sell or share personal information for cross-context behavioral advertising without providing an opt-out mechanism. California residents may submit requests by emailing us at hello@groombar.com.
Virginia, Colorado, Connecticut, Texas, Florida, Utah & Other States
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Florida (FDBR), Utah (UCPA), and other states with enacted privacy laws may exercise the rights described above. We will respond to verified requests within the timeframe required by applicable law (typically 45–60 days, with a possible extension).
How to Submit a Privacy Request
To exercise any of your privacy rights, please contact us using one of the following methods:
- Email: hello@groombar.com
We will verify your identity before processing your request. We will not fulfill a request if we cannot verify that the person making the request is the person about whom we collected data, or someone authorized to act on their behalf.
We aim to respond to all verifiable requests within 45 days. If we require more time, we will notify you in writing of the reason and the extension period.
Children's Data
Our website and services are not directed to individuals under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at hello@groombar.com and we will promptly delete it.
Changes to This Policy
We may update this Data Collection Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page with a revised "last updated" date. Your continued use of our website after any changes constitutes acceptance of the updated policy.
Contact Us
If you have any questions about this Data Collection Policy or wish to exercise your privacy rights, please contact us at: hello@groombar.com