Privacy Policy

We receive and store any information you knowingly provide to us when you create an account or fill out an online form on the website or at any of our store locations. This information may include your email address, name, phone number, address, or other Personal Information.

You can choose not to provide us with certain information, but then you may not be able to take advantage of some of the website's or store offerings or features. Users who are uncertain about what information is mandatory are welcome to contact us.

We won't share or sell your mobile information to third parties or affiliates for promotional or marketing purposes.

No mobile information will be shared with or sold to third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties. We may provide this information to messaging service providers solely to deliver messages on our behalf.

Only Groombar, the brand you provided consent to, will send SMS and RCS messages to your mobile number. Your opt-in consent and mobile information will not be shared with, sold to, or used by any parent company, affiliate, sister brand, or third party, and will never be used for lead generation. Lead generation is not permitted.

Transactional and promotional SMS and RCS messaging are separate, optional choices. Consent isn't required to make a purchase. Our online messaging opt-in form records your mobile number, selected choices, submission time, and the disclosure presented when you opt in.

Types of SMS Communications

If you have consented to receive SMS or RCS messages from Groombar, you may receive messages related to your selected choices:

• Appointment reminders
• Follow-up messages
• Billing inquiries
• Promotions or offers (if applicable)

Message Frequency

Message frequency varies depending on your selected messaging choices and interactions with Groombar.

Potential Fees for SMS Messaging

Please note that standard message and data rates may apply, depending on your carrier's pricing plan. These fees may vary if the message is sent domestically or internationally.

Opt-In Method

You may opt-in to receive SMS messages from Groombar in the following ways:

• Verbally, during a conversation
• By submitting an online form
• By filling out a paper form

Opt-Out Method

You can opt out of receiving SMS messages at any time. To do so, simply reply "STOP" to any SMS message you receive. Alternatively, you can contact us directly to request removal from our messaging list.

Standard Messaging Disclosures

• Message and data rates may apply.
• You can opt out at any time by texting "STOP."
• For assistance, text "HELP" or contact us directly.
• Message frequency may vary.

When you visit the website, our servers automatically record information that your browser sends. This data may include information such as your device's IP address, browser type and version, operating system type and version, language preferences or the page you were visiting before you came to our website, pages of our website that you visit, the time spent on those pages, information you search for on our website, access times and dates, and other statistics.

Browsing and device information may be used for advertising and analytics. Online identifiers and browsing activity may constitute personal information, particularly when associated with an identifiable person or email address.

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this website, possibly based on User interests. This does not mean that all User Data is used for this purpose. We may also send you promotional email or text marketing campaigns or surveys. You may opt-out of these emails and texts.

These services help us monitor and analyze web traffic, understand visitor activity, and measure advertising effectiveness. Analytics, advertising, and visitor-identification providers may receive browsing activity, device information, and online identifiers for the purposes described in this Policy. The franchising-only Meta and Google Ads practices are described separately below.

On groombar.com/franchising and its child pages only, we use RB2B and its data partners for website visitor identification and franchise-development marketing outreach after you explicitly accept the current advertising notice. This integration does not load on consumer location pages or admin pages. A franchising-page visit does not establish that someone is a qualified candidate. These services may associate website activity with information held by their data partners, including an email address or business affiliation, even if you have not submitted a form to us.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

If International Company-Level Identification is enabled, you also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out. This disclosure does not mean that international identification is enabled.

You can also unsubscribe using the link in our marketing emails or contact hello@groombar.com to request access, correction, deletion, or an applicable opt-out for information we hold. Provider opt-outs and unsubscribing from our emails are separate choices. Visitor identification does not provide consent for SMS or RCS marketing; mobile information and messaging opt-in data remain subject to the protections in the SMS and RCS section above.

Reject or withdraw advertising permission using Cookie settings on franchising pages. Global Privacy Control blocks this integration. Withdrawing after RB2B has loaded refreshes the page to stop its running script; it does not erase data already received by providers. Earlier advertising acceptance does not authorize RB2B until you accept the updated notice.

We use push notifications to send you notifications related to our website or store products and services. We will only use push notifications if you consent to receive them. At any time, you can manage your push notification preferences or deactivate them in the notification settings of your browser or in the Device Settings of your mobile device.

You can access, add to, update and delete certain Personal Information about you. The information you can view, update, and delete may change as the website or Services change. When you update information, however, we may maintain a copy of the unrevised information in our records.

Some information may remain in our private records after your deletion of such information from your account. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Once the retention period expires, Personal Information shall be deleted.

Any of the information we collect from you may be used to personalize your experience; improve our website; improve customer service and respond to queries and emails of our customers; send newsletters; send notification emails such as password reminders, updates, etc; run and operate our website and Services.

Browsing and device information may be used to identify potential abuse, establish website usage statistics, measure advertising, and identify visitors for marketing as described above. Information associated with an identifiable visitor is treated as personal information, not anonymous statistics.

Depending on your location, data transfers may involve transferring and storing your information in a country other than your own. You are entitled to learn about the legal basis of information transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by us to safeguard your information.

Users may exercise certain rights regarding their Data processed by the Owner. In particular, Users have the right to:

• Withdraw their consent at any time where they have previously given consent to the processing of their Personal Data.
• Object to processing of their Data if the processing is carried out on a legal basis other than consent.
• Access their Data to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing, and obtain a copy of the Data undergoing processing.
• Verify and seek rectification of the accuracy of their Data and ask for it to be updated or corrected.
• Restrict the processing of their Data under certain circumstances.
• Have their Personal Data deleted or otherwise removed under certain circumstances.
• Receive their Data in a structured, commonly used, and machine-readable format and have it transferred to another controller.
• Lodge a complaint before their competent data protection authority.

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Application or the related Services. The User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Some browsers incorporate a Do Not Track feature that signals to websites you visit that you do not want to have your online activity tracked. Third-party analytics, advertising, and visitor-identification services may associate activity over time or across websites. Do Not Track is distinct from Global Privacy Control and from the provider opt-outs linked in this Policy. Our franchising Meta tracking honors Global Privacy Control as described above; this does not establish that every third-party service responds to every browser signal.

We do not knowingly collect any Personal Information from children under the age of 13. If you are under the age of 13, please do not submit any Personal Information through our website or Service.

We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce this Policy by instructing their children never to provide Personal Information through our website or Service without their permission.

We offer electronic newsletters to which you may voluntarily subscribe at any time. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us. However, you will continue to receive essential transactional emails.

The website uses "cookies" to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer.

You can accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the features of the website and Services.

On our franchising pages (groombar.com/franchising), we use the Google Ads tag to measure whether our advertising leads to franchise inquiries. Google may collect cookies, device and browser information, pages visited, and ad-click details, and we report to Google when an inquiry form is submitted. This is used for ad measurement and campaign optimization. The tag does not load for visitors in the European Economic Area, the United Kingdom, Switzerland, or Canada. You can opt out of personalized ads at adssettings.google.com or by blocking cookies in your browser.

Our website contains links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other websites or third parties. We encourage you to be aware when you leave our website and to read the privacy statements of each website that may collect Personal Information.

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards to protect against unauthorized access, use, modification, and disclosure of Personal Information in its control and custody.

However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge that there are security and privacy limitations of the Internet which are beyond our control.

In the event we become aware that the security of the website has been compromised or users Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities.

The California Consumer Privacy Act of 2018 ("CCPA") is a California law that gives California consumers the rights to learn about and control certain aspects of how a business handles the personal information that a business collects about them.

A consumer may request:

• The categories of personal information the business has collected about them
• The sources from which the personal information is collected
• The business or commercial purpose for collecting personal information
• The categories of third parties with whom the business shares the personal information
• The specific pieces of personal information collected about that consumer

Disclosing online identifiers and browsing activity to advertising or visitor-identification partners may be considered a “sale” or “sharing” of personal information under applicable state privacy laws, even without a monetary payment. Where applicable, you may request to opt out of sale or sharing, including for cross-context behavioral advertising, by contacting hello@groombar.com. Use the RB2B provider opt-out links above for its services and Cookie settings on franchising pages for Meta advertising permission. We do not sell or share mobile information or messaging consent for third-party promotional or marketing purposes.

Upon receipt of a verifiable consumer request, we will promptly take steps to disclose and deliver, free of charge to the consumer, the personal information within 45 days of the request.

We reserve the right to modify this Policy relating to the website or Services at any time, effective upon posting of an updated version of this Policy on the website. Where required by applicable law, we will provide additional notice or obtain consent before materially changing how we use personal information. Continued use does not replace consent required for tracking or marketing.

This Policy describes our information practices and your privacy choices. Visiting our website does not by itself constitute consent to optional tracking or marketing where consent is required by applicable law. You may exercise the privacy and opt-out choices described above.

Owner and Data Controller: EarthWise Pet (NPM Franchising, LLC)

Please contact us by email at hello@groombar.com if you have any questions about our Privacy Policy or if you wish to verify or update your personal information.