Industry Outlook
Every figure on this page comes from an independent, publicly citable source — the American Pet Products Association, Grand View Research, IBISWorld, Morgan Stanley Research, NAPHIA, the AVMA, and Mordor Intelligence. No estimates of ours, no marketing math.
Total U.S. Pet Industry Expenditures
U.S. pet spending has climbed every year this decade, reaching $158 billion in 2025 with $165 billion projected for 2026. Pet ownership held steady at roughly 95 million households — pets have moved from discretionary to a given.
| Year | U.S. pet industry expenditures |
|---|---|
| 2021 | $123.6 billion |
| 2022 | $136.8 billion |
| 2023 | $147 billion |
| 2024 | $151.9 billion |
| 2025 | $158 billion |
| 2026* | $165 billion |
Source: American Pet Products Association, 2026 State of the Industry Report. *2026 figure is APPA's projection. Figures: 2021 $123.6B · 2022 $136.8B · 2023 $147.0B · 2024 $151.9B · 2025 $158.0B · 2026 $165.0B projected.
Where the money goes
| Category | 2025 U.S. spending |
|---|---|
| Pet Food & Treats | $68.3 billion |
| Vet Care & Product Sales | $41 billion |
| Supplies, Live Animals & OTC | $34.4 billion |
| Other Services (incl. grooming) | $14.3 billion |
Pet food and treats $68.3B · vet care and product sales $41.0B · supplies, live animals and OTC $34.4B · other services $14.3B. Grooming sits inside APPA's Other Services category — $14.3 billion in 2025, projected at $14.9 billion for 2026.
Source: APPA.
The grooming slice
| Year | U.S. pet grooming services market size |
|---|---|
| 2024 | $2.06 billion |
| 2025 | $2.19 billion |
| 2026 | $2.34 billion |
| 2027 | $2.50 billion |
| 2028 | $2.66 billion |
| 2029 | $2.82 billion |
| 2030 | $2.99 billion |
Grand View Research values the U.S. pet grooming services market at $2.06 billion in 2024, growing at a 6.7% CAGR to $2.99 billion by 2030. Mordor Intelligence independently forecasts a 6.67% CAGR.
Sources: Grand View Research; Mordor Intelligence.
Services are the growth engine
Morgan Stanley Research forecasts U.S. pet services spending rising from $48 billion in 2019 to $112 billion by 2030 — outpacing pet consumables, the largest category. Total U.S. pet spending could reach $242 billion by 2030.
| Year | U.S. pet services spending |
|---|---|
| 2019 | $48 billion |
| 2030 (forecast) | $112 billion |
2019: $48 billion. 2030 forecast: $112 billion — a 133% increase in the category grooming belongs to.
Source: Morgan Stanley Research.
Pet insurance is one of the clearest signals of how seriously households now treat pet care. NAPHIA's 2026 State of the Industry Report shows another year of double-digit growth across North America.
Source: NAPHIA 2026 State of the Industry Report. Penetration is still only 4.27% of U.S. pets, leaving substantial headroom.
The customer base
APPA reports dog ownership rising from 51% to 53% of U.S. households in 2025 — 71 million dog-owning households, alongside 53 million cat-owning households. Dogs are the single biggest driver of grooming demand.
| Category | U.S. households |
|---|---|
| Any pet | 95 million |
| Dog | 71 million |
| Cat | 53 million |
Any pet 95M · dog 71M · cat 53M. Source: APPA 2026 State of the Industry Report and 2026 Dog Report.
| Category | Pets in the United States |
|---|---|
| Dogs | 87.3 million |
| Cats | 76.3 million |
87.3 million dogs and 76.3 million cats — 163.6 million pets in total. Source: AVMA Pet Owner Survey 2025, as published by NAPHIA.
| Category | Share of U.S. households |
|---|---|
| Dog-owning households (APPA) | 53% |
| Dog-owning households (AVMA) | 45.5% |
| Cat-owning households (AVMA) | 32.1% |
Dog-owning households: 53% (APPA), 45.5% (AVMA). Cat-owning households: 32.1% (AVMA). Sources: APPA 2026 State of the Industry Report; AVMA Pet Ownership & Demographics Sourcebook. Measurement methodologies differ between the two organizations.
The human-animal bond
Morgan Stanley's AlphaWise consumer research quantifies what every groomer already sees at the door: pets are family, and households budget for them accordingly.
| Category | Share of surveyed pet owners |
|---|---|
| Pets are important family members | 69% |
| 18–34s planning to add a pet in 5 years | 65% |
| Would take on debt for a pet's medical care | 37% |
| Would put a pet's needs before their own | 29% |
69% strongly agree pets are important family members · 65% of 18–34s plan to add a pet within five years · 37% would take on debt for a pet's medical care · 29% would put a pet's needs before their own. Source: Morgan Stanley Research / AlphaWise consumer survey.
Tailwinds
IBISWorld attributes the sector's growth to consumers viewing pets as integral family members, which has pushed demand toward premium, high-quality care. Morgan Stanley's survey puts it at 69% who strongly agree.
Source: IBISWorld · Morgan Stanley
APPA reports ownership holding steady at ~95 million households, with Pet Parents prioritizing essential care even while becoming more intentional elsewhere.
Source: APPA
Grand View Research points to owners investing in higher-quality services — fur styling, spa treatments, and skin-and-coat care rather than basic trims.
Source: Grand View Research
Delivery channel is a defined market segment in both Grand View Research and Mordor Intelligence coverage, reflecting demand for grooming that comes to the customer.
Source: Grand View Research · Mordor Intelligence
APPA's 2026 report identifies generational growth drivers, with dog ownership climbing from 51% to 53% of households in 2025. Morgan Stanley finds 65% of 18–34s plan to add a pet within five years.
Source: APPA · Morgan Stanley
The wider pet grooming and boarding industry has grown at a 3.6% five-year CAGR to $11.3 billion, with further expansion expected in 2026.
Source: IBISWorld
North American pet insurance premium reached $6.2 billion in 2025, up 19.4% year over year, with 7.6 million pets covered — households are formally budgeting for pet care.
Source: NAPHIA
There are 87.3 million dogs and 76.3 million cats in the United States — 163.6 million pets, most of which need coat care at some point in the year.
Source: AVMA Pet Owner Survey 2025
Morgan Stanley expects pet services spending to more than double to $112 billion by 2030 from $48 billion in 2019, outpacing consumables.
Source: Morgan Stanley Research
Every number used on this page, with its source, in one table.
| Metric | Figure | Source |
|---|---|---|
| Total U.S. pet industry expenditures, 2025 | $158 billion (+3.7%) | APPA |
| Total U.S. pet industry expenditures, 2026 projected | $165 billion (~4.4% growth) | APPA |
| U.S. pet spending projected for 2030 | $242 billion | Morgan Stanley Research |
| U.S. pet-owning households, 2025 | 95 million | APPA |
| U.S. dog-owning households, 2025 | 71 million (53% of households) | APPA |
| U.S. cat-owning households, 2025 | 53 million | APPA |
| Dogs owned in the United States | 87.3 million | AVMA Pet Owner Survey 2025 |
| Cats owned in the United States | 76.3 million | AVMA Pet Owner Survey 2025 |
| U.S. pet grooming services market, 2024 | $2.06 billion | Grand View Research |
| U.S. pet grooming services market, 2030 forecast | $2.99 billion at a 6.7% CAGR | Grand View Research |
| Pet grooming & boarding industry revenue | $11.3 billion, 3.6% five-year CAGR | IBISWorld |
| APPA 'Other Services' spending (includes grooming), 2025 | $14.3 billion, projected $14.9 billion in 2026 | APPA |
| U.S. pet services spending, 2019 to 2030 forecast | $48 billion to $112 billion | Morgan Stanley Research |
| North American pet insurance gross written premium, 2025 | $6.2 billion, up 19.4% year over year | NAPHIA |
| Insured pets in North America, 2025 | 7.6 million, up 12.4% year over year | NAPHIA |
| Owners who strongly agree pets are important family members | 69% | Morgan Stanley AlphaWise |
| 18–34 year olds planning to add a pet within five years | 65% | Morgan Stanley AlphaWise |
We only cite independent industry bodies and research firms — never competitor marketing material. Follow any link to verify a figure yourself.
Total U.S. pet industry expenditures ($158B in 2025, $165B projected 2026), category breakdown, 95 million pet-owning households and 53% dog ownership.
71 million U.S. dog-owning households and evidence that owners are becoming more intentional rather than cutting back.
U.S. grooming services market size ($2.06B in 2024) and 6.7% CAGR to $2.99B by 2030.
Industry revenue of $11.3B, five-year CAGR of 3.6%, and continued expansion in 2026.
U.S. pet services spending forecast to more than double to $112B by 2030 from $48B in 2019; U.S. pet spending projected to reach $242B by 2030; AlphaWise survey data on the human-animal bond.
$6.2B in gross written premium (+19.4% year over year) and 7.6 million insured pets across North America in 2025.
Share of U.S. households owning dogs and cats; 87.3 million dogs and 76.3 million cats in the United States.
Independent corroboration of grooming market size and 6.67% forecast CAGR.
Third-party market data is presented for informational purposes and is not a representation of the financial performance of any Groombar franchise. Franchise performance information is disclosed only in the Franchise Disclosure Document.
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